Hej There
The safest car in Volvo’s history, the company’s biggest launch and a new era for electric transportation. The launch of the Volvo EX90 included design, story, and architecture.
Love: The Spoken Word
A New York Times x Burberry collaboration. To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry.
Effortless Everywhere
The launch campaign of the Rolls-Royce Cullinan SII adopted a casual approach. Shot candidly and inspired by reportage photography. This method emphasized authenticity, capturing natural, unstaged moments that reflect the brand's SUV offering of effortless luxury, everywhere.
Small is Mighty
For the launch of the Volvo EX30, Thinking small might actually be the biggest thought of all.
A New Identity to 
Unite All Entities for RTL
From news to soap operas, RTL has a legacy of 68 television channels across Europe and is defined by the breadth of its content, culture and brands.
The Drive Behind
The design, process and collaboration behind the Volvo EX90 are explored in this new documentary format for Volvo Cars.
Episode 18, Penelope
A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.
For Life in Balance
Directed by Jonas Lindstroem. Created for the launch of the Volvo ES90.
Black Badge Cullinan SII
A new colour and attitude for Rolls Royce Black Badge. Starting with Cullinan SII Black Badge
Ian Adam-Smith Architects
Ongoing creative collaboration with the architectural practice. spanning identity, print and photographic direction.Â
Measuring WaterÂ
Visualising the water measurement technologies of Dassault Systemes for The New York Times
See more
Adidas #TLKS
The Algorithmic Gaze
Berlin Publication Design
Kids With Guns
Lookbook: Melodie Bright
Timothy Snyder: On Tyranny
Vice House Party Tour
Victoria Lyons Look / Process Book
Hej There
The safest car in Volvo’s history, the company’s biggest launch and a new era for electric transportation. The launch of the Volvo EX90 included design, story, and architecture.
Love: The Spoken Word
A New York Times x Burberry collaboration. To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry.
Small is Mighty
For the launch of the Volvo EX30, Thinking small might actually be the biggest thought of all.
A New Identity to 
Unite All Entities for RTL
From news to soap operas, RTL has a legacy of 68 television channels across Europe and is defined by the breadth of its content, culture and brands.
The Drive Behind
The design, process and collaboration behind the Volvo EX90 are explored in this new documentary format for Volvo Cars.
Episode 18, Penelope
A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.
Effortless Everywhere
The launch campaign of the Rolls-Royce Cullinan SII adopted a casual approach. Shot candidly and inspired by reportage photography. This method emphasized authenticity, capturing natural, unstaged moments that reflect the brand's SUV offering of effortless luxury, everywhere.
Ian Adam-Smith Architects
Ongoing creative collaboration with the architectural practice. spanning identity, print and photographic direction.Â
Black Badge Cullinan SII
A new colour and attitude for Rolls Royce Black Badge. Starting with Cullinan SII Black Badge
Measuring WaterÂ
Visualising the water measurement technologies of Dassault Systemes for The New York Times
Multidisciplinary creative and art director, driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.
I care about ideas that move people. Work that says something, shifts perspective, and leaves a lasting feeling. Guided by curiousity and an ambition to produce truly original work and push brands into unexplored territories. With experience in both editorial and agency enviroments, I’m able to effectively respond to briefs and work quickly to connect the dots between project ideation, production and outcome.
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Multidisciplinary creative and art director, with experience in both editorial and agency sectors, driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned inÂ
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Multidisciplinary creative and art director, with experience in both editorial and agency sectors, driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned inÂ
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.Â
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear